Why ethical search engine optimization?  Well, call it professional search engine optimization if you like but we define ethical search engine optimization as "achieving and maintaining a high search engine ranking for your website without employing methods that would either mislead you or the search engines".  In other words, we will not use any spamming techniques that could lead to your site being penalised by a search engine, nor will we carry out work for you which we genuinely believe will not work.

The function of search engines is to regularly assess the content of millions of web sites worldwide and present these assessments to internet users in response to their individual requests.

The operative word here is content.  If your goal is achieving a high search engine ranking for your web site, you’re going to need content – not pictures, not “flash” animations (although they all have their place) but words – human readable, relevant content.  In fact most search engines can’t even read (and therefore index) pictures – so why give them such prominence?

There are, of course, many so-called search engine optimization tricks which have been used extensively over the years to try and “fool” the search engines – keyword stuffing, hidden text, etc., - and to achieve a high search engine ranking when it’s not justified.  Some of these tricks have even been successful for short periods of time.  But eventually the search engines learn about them all and if you employ these tricks sooner or later the search engines will catch you out and your website will probably be removed from their index or worse.

That’s why we are dedicated totally to ethical search engine optimization techniques to get you that high search engine ranking, and the visitors and profit that will undoubtedly go with it, and maintain it month after month.

So if you’re looking for tricks to get you a quick position advantage with the search engines without providing visitors with what they really want, I suggest you leave now – there are plenty of other websites around who will help you do that (….you’ve seen the kind of stuff - submit to 100,000 search engines worldwide, guaranteed top 10 search engine positions, etc.,)

If on the other hand you’re looking for an ethical search engine optimization professional to help you achieve a high search engine ranking, or you simply want to learn more about the subject of search engine optimization in order to effectively market your site to search engines, then we hope you find everything you need on this site. Feel free to browse the site - if you're new to search engine optimization, why not start here;  What is Search Engine Optimization?

We welcome your views generally and would be happy to receive any feedback at feedback@xxx.co.uk.  Happy “ethical” search engine optimization!

Copyright © February 2004